Intermediality

From Metapedia

"Intermediality" is an emerging concept usefully applied in our era of cross-mediation: the experience of similar units or contents of social meaning (texts, images, advertising, movies, video, TV) on multiple media platforms or in multiple contexts. We often experience self-implicating or mutually presupposing cultural content in many forms (Web video, magazine image or ad, TV, movie, newspaper, and the whole cross-platform aggregator, the Internet), yet we don't have a fully developed conceptual model of this process, even though we live in it every day..

An extension of the concept of Intertextuality, which was originally elaborated through an awareness of mutually dependent textual networks and the presupposition of language, genres, styles, and kinds of discourse in any written work.

See also Multimedia semiotics.

--MI